The Project: I was tasked with creating a succinct and informative motion graphic teaser video for GenconnectU's new AI tool, Learn by Asking. 

 

Process: Simplicity and clarity were my primary focus when mapping out this video. The tool itself is an AI tool trained to answer course-specific questions from the voice of each expert pertaining to that course.

I replicated the design language and brand assets that already exist on the genconnectU website in order to homogenize the look and feel of the motion graphics.

 

I traded flashy motion gimmicks for clean, intentional movements that help guide the viewer through the simple utilization of the tool. The video lives on the genconnectU homepage, so it needed to mimic the style and colors. The subtle grey and red accents fit right in with the pre-existing design language.  

 

 

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