The Brand: Still is a luxury skincare brand

focusing on zero-waste beauty products for environmentally conscious consumers.

Process: Still’s identity is built around the clean and natural aesthetic of feminine beauty. Paying homage to traditional French beauty product design, Still emphasizes understated elegance, minimalism, and natural efficacy. 

I chose flowers and a blue butterfly as a motif for beauty and quiet elegance to help reinforce the brand’s message. The image concepting plays an important role in the brand’s art direction. I focus on feelings like serenity and comfort. Much of the product photography has a light blue, semi-translucent background that introduces a sense of ethereality.