Aesté
The Brand: Aesté is an aromatherapy and home fragrance brand that exudes both a sleek timelessness and a rich heritage.
Process: The research and overall aesthetic of Aesté draw from medieval influences. The logomark, rooted in the brand’s heritage, tells a medieval fable in which a knight meets a peacock that protects an ancient treasure. The companionship of the knight and the peacock becomes a symbol for the brand’s vision: a united journey to share their treasures with the world.
Reinforcing the brand vision is a chunky, rustic serif font. All of the type and illustration assets were made with a hand-crafted sensibility in mind. This notion carries over to the packaging as well, where the typography is the main ingredient. Aesté was designed with a unique approach that highlights craftsmanship and brand loyalty over any gimmicks.
The Brand: Aesté is an aromatherapy and home fragrance brand that exudes both a sleek timelessness and a rich heritage.
Process: The research and overall aesthetic of Aesté draws from medieval influences. The logomark, rooted in the brand’s heritage, tells a medieval fable where a knight meets a peacock who protects an ancient treasure. The companionship of the knight and the peacock become a symbol for the brand’s vision: a united journey to share their treasures with the world.
Reinforcing the brand vision is a chunky, rustic serif font. All of the type and illustration assets were made with a hand-crafted sensibility in mind. This notion carries over to the packaging as well where the typography is the main ingredient. Aesté was designed with a unique approach that highlights craftsmanship and brand loyalty over any gimmicks.
