The Brand: Sage is a skincare and beauty brand that offers a fresh and natural take on skincare while focusing on pure botanicals, simple rituals, and natural skin vitality.

Process: For this brand I aimed to create an identity that speaks to the simple and tranquil nourishing qualities of nature. Sage embodies this sense of stillness. The image concepting and product presentation says balance and vitality without shouting. The packaging design is minimal but intentional, while small instances of iconography tie back to the brand’s namesake.