Pith
The Brand: PITH is a fruit delivery service that supplies fresh fruit directly to your doorstep while not taking itself too seriously.
Process: PITH offers a fresh and quirky approach to a fruit delivery service by reimagining our relationship with fruit, one that is mundane, but at times silly. This silliness is oftentimes a much-needed break from the seriousness that pervades our everyday life.
The branding pushes a playful but tangibly juicy sentiment.
At PITH, the fruit is the star of the show. Studio shots of apples, pears, and more dramatize each fruit in a way that is both eye-catching and enticing. Reinforced with compelling illustrative flourishes, PITH’s identity is trendy and skews towards younger consumers.
The Brand: PITH is a fruit delivery service that supplies fresh fruit directly to your doorstep while not taking itself too seriously.
Process: PITH offers a fresh and quirky approach to a fruit delivery service by reamigining our relationship with fruit, one that is mundane, but at times silly. This silliness is oftentimes a much needed break from the seriousness that pervades our everyday life.
The branding pushes a playful but tangibly juicy sentiment. At PITH, the fruit is the star of the show. Studio shots of apples, pears, and more dramatise each fruit in a way that is both eyecatching and enticing. Reinforced with compelling flourishes of illustration, PITH’s idenitity is one that is trendy and skews towards younger consumers.
